The short version
- Your analytics show what every alias is actually doing — how much mail each has forwarded, how much was blocked, and any exposure alerts — at a glance.
- A monitoring view tracks your email health in real time: bounce and complaint rates, today’s volume, and your top senders.
- Most of it is free. The core counts and health monitoring are on every plan; Premium adds risk scoring and the full exposure history.
Aliases quietly do a lot of work, and your email alias analytics are where you see it. Rather than guessing which addresses are busy, which are drawing spam, and whether your forwarding is healthy, the dashboard turns all of it into numbers you can read in seconds. This guide walks through what your email alias analytics show — the headline counts, the email-health monitoring, and the exposure view — how to read them, and which parts are free versus Premium, so you always know exactly what your aliases are up to.
What the Email Alias Analytics Show
Your email alias analytics are a set of views that report what’s flowing through your aliases and how healthy that flow is. Every number comes from the real activity on your account — the messages forwarded to you, the ones blocked as spam or by your rules, the bounces, and the exposure alerts — so nothing is estimated. It’s a factual picture of your aliases at work.
There are three lenses. The dashboard gives you lifetime headline counts; the monitoring view tracks your email health in real time; and the exposure and activity view visualises what’s been forwarded, blocked, and flagged. Together they answer the questions you actually have — which aliases matter, whether spam is being caught, and whether anything looks wrong — without you digging through individual messages. It’s the same data behind our monitoring and analytics feature, presented so you can act on it.
The Dashboard: Your Headline Numbers
The main dashboard gives you the at-a-glance totals. The key figures:
- Total aliases. How many addresses you’ve created — your overall footprint.
- Emails forwarded. The count of messages successfully delivered to your inbox through your aliases — the useful mail getting through.
- Emails blocked. How many were stopped as spam, by a blocked sender, or by another rule — the junk kept out.
- Exposure alerts. How many times an alias was flagged by leak detection — a running tally of potential exposure.
These lifetime counts are the quickest read on your account. A high forwarded number tells you aliases are carrying real mail; a healthy blocked number shows the spam protection is working; and the exposure figure is your cue to look closer if it climbs. It’s the summary you glance at to know everything’s fine — or that something deserves attention.
Monitoring: Your Email Health
Beyond the totals, a monitoring view tracks the health of your forwarding in real time — the numbers that tell you deliverability is in good shape. It refreshes on its own and shows:
- Today’s volume. How much mail was sent, received, bounced, and blocked so far today.
- Bounce rate. The share of mail that bounced rather than delivered, with a health indicator that warns if it climbs too high.
- Complaint rate. How often recipients marked mail as spam, again with a warning threshold.
- Top senders. Who’s been emailing your aliases most in the last day — handy for spotting a noisy source.
Bounce and complaint rates matter because they’re the vital signs of email deliverability: if they drift too high, mail providers start distrusting the sending domain, and the monitor’s warning bands give you an early heads-up long before that becomes a problem. For most people these stay quietly green, which is exactly the reassurance the view is there to provide.
The Exposure and Activity View
The third view visualises what’s happening rather than just counting it. An email activity chart breaks down your forwarded, blocked, and flagged mail so you can see the mix at a glance — how much good mail is getting through versus how much junk is being stopped. It’s the picture that turns raw counts into a sense of proportion.
This view is also home to the deeper exposure detail: a list of the exposure events on your account — which alias, which sender, and how risky — plus, on Premium, an overall risk score and a breakdown of how your exposure is distributed. It’s the analytical companion to leak detection: where detection flags an event, this view helps you see patterns across all of them. The activity chart is available to everyone; the risk scoring and full exposure history are where Premium adds depth.
How to Read Your Email Alias Analytics
Numbers only help if you know what to do with them. Here’s how to read the main signals:
- Rising forwarded counts on an alias mean it’s active and useful — the addresses doing real work for you.
- A high blocked count on one alias suggests the service you gave it to has become a spam source; consider whether to block that sender or retire the alias.
- Climbing exposure alerts are a prompt to check which aliases were flagged and why — a possible leak worth acting on.
- Bounce or complaint warnings mean something in your forwarding needs attention — often a dead destination or a bad sender — before deliverability suffers.
- An unfamiliar top sender hammering one alias is worth a look; it may be the early sign of a leaked address.
The habit that makes this work is comparison over time rather than reading any single number in isolation. One alias with a hundred blocked messages might be perfectly normal if it’s a busy newsletter address, while ten blocked messages on an alias that’s usually silent is the thing worth investigating. The dashboard’s value grows the more you glance at it, because you build a sense of what “normal” looks like for your own aliases — and against that baseline, the anomalies stand out on their own. You’re not memorising figures; you’re just noticing when today’s picture doesn’t match the usual one.
In short, green-and-steady means carry on; a spike or a warning means look closer. The whole point of the analytics is to make “is everything okay?” a two-second glance rather than a fishing expedition through your inbox — and to point you at the specific alias when it isn’t.
Free vs Premium
Most of your analytics are free. The core counts, the email-health monitoring, and the activity chart are all available on every plan, so you’re never blind to what your aliases are doing. What Premium adds is depth on the exposure side:
- Overall risk score and distribution. A single at-a-glance rating of your exposure and a breakdown of how it’s spread across your aliases — Premium only; free accounts see an upsell prompt in their place.
- Full exposure history. Free shows recent exposure events (a rolling window, a handful at a time); Premium unlocks the complete history with full detail.
The split is deliberate: everyone gets the operational picture — is mail flowing, is spam being caught, is deliverability healthy — for free, while the richer analytics around exposure are the Premium layer for people who want to dig deeper. You’re never left unable to see whether your aliases are working; that baseline is free by design.
What Each View Shows
A quick map of where to look for what.
| View | Shows | Best for |
|---|---|---|
| Dashboard | Lifetime totals: aliases, forwarded, blocked, exposure alerts | A quick “is everything fine?” glance |
| Monitoring | Today’s volume, bounce & complaint rates, top senders | Checking deliverability health |
| Activity / exposure | Forwarded/blocked/flagged chart; exposure events (risk score & history on Premium) | Understanding exposure and proportion |
You don’t need all three every day — the dashboard glance covers most check-ins, and you dip into monitoring or the exposure view when a number or a situation calls for it.
Tips for Using Your Analytics
- Glance at the dashboard regularly. A few seconds now and then keeps you aware of trends before they become problems.
- Investigate spikes, not steady numbers. A sudden jump in blocked mail or exposure alerts is the thing worth a closer look; steady counts need no action.
- Use per-alias counts to prune. Dormant aliases with no recent forwarded mail are candidates to disable; noisy ones tell you which services to rethink.
- Watch the health warnings. If bounce or complaint indicators leave the green, address the cause promptly to protect deliverability.
- Pair analytics with action. The numbers point you to the alias; the disable switch, blocklist, and spam protection are what you do about it.
Why Your Analytics Are Worth a Glance
It’s fair to ask whether numbers about your email are worth any attention at all — most people never look at analytics for their inbox, and get by fine. The difference with aliases is that the numbers are actionable in a way ordinary inbox stats aren’t. Because each alias maps to one service, a figure isn’t an abstract metric; it points at a specific relationship you can do something about. A spike in blocked mail names the service that turned spammy; a climb in exposure alerts names the address that may have leaked. That’s the value of turning activity into a visualisation rather than leaving it buried in your inbox — you can see the signal instead of scrolling for it.
There’s also a quieter benefit: confidence. A privacy setup you can’t see into is one you have to take on faith, and faith erodes. A quick, honest dashboard — is mail flowing, is spam being caught, is anything flagged — replaces that uncertainty with a two-second check. Over time, watching the numbers stay steadily healthy is its own reassurance that the system is doing what you set it up to do, and the rare moment they don’t is exactly when you’d want to know. You don’t have to become an analyst; you just have to glance, occasionally, at a picture that’s built to be glanceable.
None of this asks much of you. The analytics are designed so the default state — everything fine — takes no effort to confirm, and only a genuine anomaly asks for a closer look. That asymmetry is the point: near-zero cost when all is well, a clear pointer to the exact alias when it isn’t. For a set of addresses quietly standing between you and the whole internet, that’s a trade well worth a periodic glance.
Final Thoughts
Aliases are only as manageable as they are visible, and your email alias analytics are what make them visible. Instead of wondering whether an address is busy, whether spam is being caught, or whether your forwarding is healthy, you get clear numbers that answer all three in a glance — most of them free, with deeper exposure analytics on Premium. Check the dashboard now and then, act on the spikes, and let the steady green reassure you the rest of the time. It’s the difference between running your aliases blind and running them with the lights on — and once you’ve seen the picture, you won’t want to go back.
Frequently Asked Questions
What do email alias analytics show?
They report what’s actually flowing through your aliases and how healthy that flow is, across three views. The dashboard gives lifetime totals — how many aliases you have, how much mail was forwarded to you, how much was blocked, and how many exposure alerts have fired. The monitoring view tracks email health in real time (bounce and complaint rates, today’s volume, top senders). And an activity/exposure view charts forwarded, blocked, and flagged mail and lists exposure events. Every number comes from real activity, not estimates.
What does the dashboard count?
The main dashboard shows lifetime headline numbers: total aliases (your footprint), emails forwarded (messages successfully delivered to your inbox through aliases), emails blocked (stopped as spam, by a blocked sender, or another rule), and exposure alerts (how many times leak detection flagged an alias). It’s the quickest read on your account — a high forwarded count means aliases are carrying real mail, a healthy blocked count shows spam protection working, and a climbing exposure figure is your cue to look closer.
What are bounce rate and complaint rate?
They’re the vital signs of email deliverability. Bounce rate is the share of mail that bounced instead of being delivered; complaint rate is how often recipients marked mail as spam. Both appear in the monitoring view with health indicators that warn if they climb too high. They matter because mail providers start distrusting a sending domain when these rates drift up, so the warning bands give you an early heads-up long before it becomes a real deliverability problem. For most people they stay quietly in the green.
How do I know if an alias has a problem?
Watch for spikes rather than steady numbers. A high or rising blocked count on one alias suggests the service you gave it to has become a spam source — consider blocking that sender or retiring the alias. Climbing exposure alerts, or an unfamiliar sender suddenly topping the ‘top senders’ list for one alias, can signal a leaked address worth acting on. Bounce or complaint warnings point to a forwarding issue, like a dead destination. Steady green means carry on; a spike is your cue to look closer.
Are the analytics free?
Most of them, yes. The core counts (total aliases, forwarded, blocked, exposure alerts), the real-time health monitoring (bounce and complaint rates, volume, top senders), and the email activity chart are all free on every plan, so you’re never blind to what your aliases are doing. Premium adds depth on the exposure side: an overall risk score, a breakdown of how exposure is distributed across your aliases, and the full exposure-event history rather than just the most recent events.
What’s the difference between the dashboard and the monitoring view?
The dashboard shows lifetime totals — a cumulative summary of aliases, forwarded and blocked mail, and exposure alerts — ideal for a quick ‘is everything fine?’ glance. The monitoring view focuses on current email health, mostly windowed to today: how much mail was sent, received, bounced, and blocked, your bounce and complaint rates with warning thresholds, and your recent top senders, refreshing on its own. Use the dashboard for the big picture and monitoring when you want to check deliverability health right now.
What is the exposure risk score?
It’s a Premium feature that rolls your exposure events into a single at-a-glance rating, plus a distribution showing how that exposure is spread across your aliases. Where leak detection flags individual events, the risk score and distribution help you see the overall pattern — whether your exposure is concentrated in a few aliases or spread thin. Free accounts see an upsell prompt in place of these visuals, along with their most recent exposure events; the full risk scoring and complete history are part of Premium.
How often should I check my analytics?
A quick glance at the dashboard every so often is plenty for most people — enough to notice a trend before it becomes a problem. You don’t need to watch it daily; the point of the analytics is to make ‘is everything okay?’ a two-second check rather than an ongoing chore. Dip into the monitoring or exposure views when a number spikes or a situation calls for it, and otherwise let the steady green reassure you that your aliases are quietly doing their job.
